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Wednesday, February 22, 2017

VPS vs Dedicated Server Hosting Service

Do you know the difference between virtual private server VPS vs dedicated server ? To know it, first of all read about it individually.
vps vs dedicated server

Dedicated Web Hosting

Introduction to Dedicated Server Hosting

Often simply referred to as dedicated server, dedicated hosting is one of the most common types of web hosting available today.  This service arrangement involves a customer leasing service on a monthly or yearly basis and receiving an entire server for their needs.
Unlike shared hosting, which literally requires you to share a physical machine and its resources with other users, a dedicated server is made exclusive to a single customer.  This means you are guaranteed tremendous amounts of bandwidth, disk space, RAM and processing power, making the dedicated server one of the most stable and reliable types of service on the market.

Key Factors to Consider

 The dedicated server is an entirely different animal from normal shared hosting.  For this reason, you need to consider various factors before deciding if it is the right option for you.  Here are some important factors to keep in mind:

Do You Need Dedicated Hosting?
The first thing that must be considered is whether you actually need a dedicated server.  This type of hosting is primarily designed for larger businesses or websites that experience high volumes of traffic.  A single server can efficiently run several websites, which is why shared hosting works for most customers.  If you only need a small site with text and a minimal graphics, then opting for a dedicated server will simply bring on unnecessary costs and technical complexities.
Being able to determine if your needs justify an entire server is something you need to ascertain before doing anything else.

Server Maintenance
Maintaining a dedicated server on a day to day basis is not necessarily an easy task.  In fact, it can be very tedious and complicated for an inexperienced administrator.  The configurations and management tasks you perform in this environment are far more extensive than what goes on with your typical shared hosting account.  This is why you should have some IT resources handy if you do not possess the abilities to manage the server.  If not, you will have a very difficult time keeping your business up and running.

Managed or Unmanaged?

 When shopping for a dedicated server, it is vital to know that this type of hosting comes in two forms: managed and unmanaged.  The latter essentially gives you the server as is.  You pay the provider on a predetermined schedule and in exchange, receive the hardware, internet bandwidth, general physical maintenance, and that’s about it.  While the server may come with an operating system and control panel, everything else rests on your shoulders.
In its full form, a managed dedicated server is more like shared hosting, meaning the provider takes care of all the technical aspects while you simply manage your account.  Though more expensive, this option is perfect for companies who lack the time or experience needed to maintain their server.
Conclusion
Choosing a dedicated server is a big step and one that calls for you to consider a number of factors.   Aside from accessing your needs, you must also focus on selecting a hosting firm that can provide a reliable service.  Only then can you truly benefit from what a dedicated server has to offer.

VPS Web Hosting


Introduction to VPS Web Hosting

The VPS represents one of the most talked about technologies in the IT world – virtualization.  Short for virtual private server, a VPS is created with special software that partitions and simulates multiple computers within a single physical computer.  While it is a hot topic today, the concept it uses is not.  In fact, corporations partitioned mainframe computer systems back in the 1960s for the better utilization of hardware, which is the same goal virtualization strives to meet.   This makes the technology perfectly suited for the server dependent web hosting industry.

The unique aspect of a VPS environment is that each virtual server is isolated and contained within its own private area of the hardware.  Each container can run its own operating system, web services, and applications, giving it the look and feel of a standalone physical server.  The distinct advantages this environment offers make VPS hosting an ideal choice for those who demand more power and flexibility.

Advantages of VPS Hosting

 A virtual private server can benefit you in a number of ways.  Some of the most noteworthy include the following:
Cost Effectiveness – VPS hosting is usually much cheaper than a dedicated server, which could easily cost you more than $100 every month.  Because the host is making more efficient use of the hardware and its resources, they are able to offer a more affordable service without asking you to sacrifice on quality.
Better Security – One of the main reasons customers choose a VPS is because it tends to offer far better security than shared hosting.  This is because your private server is isolated and protected from potential security issues that stem from other customers on the machine.  While a dedicated server provides the best overall protection, a VPS is the next best option.

Extensive Administrative Control – A VPS is similar to a dedicated server in many ways.  The most important is the tremendous level of flexibility and control it grants.  With root access to the server, you can install and run your own custom software applications, make various configurations, and even reboot the system.  This freedom makes VPS hosting a very attractive option for developers and others who demand control in a reliable environment.
VPS Hosting Considerations
VPS hosting can provide many benefits, but there are some drawbacks that need to be considered.  Because this environment is similar in many ways to that of a dedicated server, it generally requires that you possess a certain level of technical skill in order to maintain your account effectively.  It is also important to know that even though you are isolated in your own container, you are still forced to share hardware resources with other uses. This essentially means that you are confined to the disk space, memory and CPU limitations of the hardware.  For this reason, VPS hosting may not be suitable for high traffic websites and mission-critical applications that demand superior performance.

VPS Hosting vs. Dedicated Server

Shared hosting is just not suitable for the needs of many website owners.  These are individuals and businesses who cannot afford to endure the security, stability and performance issues that have been known to come along with this environment.  Those with more demanding needs are often best suited for a dedicated server or virtual private server, more commonly known as VPS.
So what’s the difference and how do you choose between the two?  First, you need to make sure your goals are clearly defined.  What do you plan to accomplish with your website?  Will it simply be a static site full of articles or photos?  If so, you may not need a VPS or dedicated server at all.  Besides, most sites are hosted on a shared server, so this is certainly an option you want to keep open.  However, if your plans stem far beyond this, then it may be time to consider a more robust solution.  Once you have established this, making a decision becomes much easier.

Key Shared Qualities

 A dedicated server and VPS share many common qualities.  Both give you a tremendous level of control when it comes to customizing your hosting environment.  For example, you typically have root access to the server, which allows you to perform various configurations, install custom software applications, and reboot the system.  These are luxuries you do not get in the shared hosting environment.
A dedicated and virtual private server also provide you with a fixed amount of resources, the former can just give you considerably more.  RAM, disk space, bandwidth and other resources are made exclusive to you, unlike in the shared hosting arrangement where they are shared with other users.  This factor makes these two types of web hosting very similar in terms of performance as each are far more stable than sharing hosting.
Key Differences

 Before making a decision, you should know a little more about virtual private servers.
A VPS essentially resides on the same hardware as other virtual servers.  It is not a physical server, but a virtual entity that is simulated within the physical hardware using specialized virtualization software.  Thus, even though a VPS often looks and feels like a standalone dedicated server, it is actually running on a shared server.
The unique quality of virtualization technology is that the software isolates these virtual containers into their own separate compartments, making it so that they have no impact on one another.
The obvious drawback to a virtual private server is that it offers a smaller amount of critical hardware resources.  This is because there are divided amongst a number of other partitions on the  physical machine.  As far as choosing goes, these resources should be one of the major decision drivers.  Look at this way – a VPS hosting package may offer about 512 MB of RAM, but a dedicated server can provide up to 2 GB and often more.  This is a tremendous difference that can have an impact on many of your services and processes.
When it comes to scalability, performance, security and overall reliability, a dedicated server is the clear cut winner.  This type of hosting is ideal for large content-rich community sites, high traffic e-commerce applications, or any site that involves mission-critical operations.  These are website owners who cannot afford to suffer from the potential issues a VPS hosting environment presents.  On the other hand, if your web presence has yet to grow to the point where it warrants an entire server, going virtual could be the solution that provides a happy medium.  Once your site grows in popularity and attracts more visitors, you can then migrate over to a dedicated server to meet that demand.

Price Factor

 A VPS hosting plan is often considerably cheaper than leasing a dedicated server, with some packages costing as low as $20.00.  When factoring in that it can provide many of the same benefits, you could say it really delivers great value. Virtual private servers are a big hit among software developers because it gives them a more reliable environment to run their applications while small business enjoy the added dose of power they lacked in their shared hosting environment.  For large companies however, price isn’t a primary concern, as they require the most reliable solution possible.
These factors should all be considered when choosing between VPS and dedicated hosting.  Taking them into account will help to ensure a smoother deployment of whatever type of server you decide on.

VPS vs Dedicated Server Hosting Service

Friday, August 5, 2016

Mobile Marketing Strategies to Expand Business Online

Mobile Marketing Strategies : The increase in the use of smartphones and other mobile devices along with some apps, to facilitate the mobile users in many ways, has become common feature these days. People go on searching various websites as a routine to find something interesting for them. This is why, the mobile website design of your business should be unique, interesting and effective so that it can attract the mobile phone users and help in promoting your business.
Most of the business website developers use various tactics while creating the mobile website design for your business so that you can increase your customer base by reaching new audiences and grow faster. These tactics may include promotional coupons, QR codes, improving SEO ranking, banners, and connectivity with social networking sites, etc. How these tactics can help in promoting your business through mobile marketing is provided in this article for your reference.

Providing featured coupons – Mobile Marketing Strategies

Out of 100 people, around 10-25 people redeem the coupons collected by them. This means if you manage to seduce 100 potential customers to obtain coupons offered at your site then you could manage to close 25 sales. Your mobile website design can be made attractive and enticing by encouraging the impulses of the customers and driving the sales through featured coupons on it. The developers of your mobile website allow you to create online coupons suitable to your business as and when required. These benefits will attract more customers to your website.

Creating mobile apps – Mobile Marketing Strategies

Mobile apps can also be created and offered in mobile website design to attract more visitors to your website as it will provide them more information, fun, and utility. These apps will help in increasing your income in many ways including the direct sale of the app, using them for mobile marketing, for providing customer services and promoting your brand. You could create apps for engaging contests, surveys, votings. You don’t have to spend a fortune for adding these simple apps to your mobile website. However, these apps could increase the time spent by a visitor to your site by 25-35%.

It has been proved through researches that a small investment in creating mobile website apps can increase in a large number of mobile visitors to your mobile website. Your app should effectively promote your business, whether in the shape of a tool, game or any other interface. It should value the needs of your customers and specifically fulfill them to their satisfaction.
Mobile Marketing Strategies

Facility to get QR codes – Mobile Marketing Strategies

You are also allowed by the mobile website developers to generate QR codes on your mobile website design so that you can improve traffic up to 10 times to your website by directing people towards your website, specific page or feature on your website. You can use this QR codes on signs, TV advertisements as well as on your printed marketing materials. People can scan this code with their smartphone to access your mobile website.

Using banner ads while developing the mobile website design can not only improve the design of your web page but also improve search results on mobile phones. You can successfully attract mobile users to your website by displaying banners on it.
But one thing you should keep in mind while using these banners on your mobile website that they must be in proper size and should not overwhelm the content of your site. They should be small in size with very few graphics and readable font, keeping the small size of the mobile phone screen in mind.

Features to improve the SEO ranking of the website – Mobile Marketing Strategies

Your mobile website design should help in developing SEO ranking on the mobile search engines. The rank of your mobile website automatically rises when searched by the mobile phone users through main mobile search engines. The developer of your mobile website should use relevant SEO features including keywords and content so that the mobile search engine can easily access your website.

Using loyalty programs – Mobile Marketing Strategies

What about seducing 20-30 customers daily from your existing client base in those dry days? Yes, you could force your old customers to buy something fresh during the offseason by offering attractive loyalty programs. Such programs are found more fruitful for new businesses in mobile marketing. In this way, they can encourage their customers to visit your website repeatedly to check their position on the graph and other offers to earn more points to redeem their loyalty reward as soon as possible.

Increasing traffic by connecting with social media sites

Only Facebook has more than 1 billion active members. Apart from Facebook, there are dozens of social media sites having millions of active members. Moreover, these members are visiting these social media sites more often than not and spending trillions of minutes. Could you afford to miss such an enormous pools of internet users? No, never. The developer of your mobile website design can automatically attract massive traffic to your mobile site by pulling the content of social media sites including Twitter, Facebook, or YouTube, etc. to it. By using the tell a friend’ feature of the social media networks, your mobile website will automatically be shared by their visitors whenever they will email them. Similarly, they can check their social networking account while visiting your mobile site using various services.

Sending text messages – Mobile Marketing Strategies

Hardly any person ignores a text message. In fact, more than 95% of the messages read within 15 minutes of delivery. Yes, both SMS and MMS are very powerful tools as far as marketing is concerned. The facility of multimedia message service (MMS) and text message (SMS) provided on your mobile website design will also allow you to reach your customers in a very simple and affordable manner. You can inform your customers about the promotional offers as well as new products introduced on your mobile website by sending text messages to them. You can also send videos or pictures of the products through MMS.
So, you can considerably increase traffic to your mobile website by using any of the above said mobile marketing tactics in your mobile website design. To get an effective mobile website you should research to know about the potentials of your targeted audience and the ways to increase their response to text oriented marketing. You should be aware of the suitable time and type of message to send text messages to them so that they can effectively respond to it. So your website developer should be competent to adapt such techniques which can effectively promote your mobile marketing.
Thus, the unique concept of Mobile Marketing can certainly help you in expanding your customer base. At the same time, you would be able to retain your customers and increase the value of each client. Make the most of the mobile marketing and take your business to an unprecedented level

Mobile Marketing Strategies to Expand Business Online

How To Increase Traffic to Your Blog

It is almost a guarantee that if you produce a blog, yet do not use any methods of promoting it, that it will sit unnoticed and unvisited for a long time, perhaps years! You need to tell the world about it, and do so by getting links to your site. These links will not only bring traffic to your site directly, they can also boost your search engine rankings since search engines like to put the popular sites at the top of the results. Also, you need to increase traffic to your blog in other ways.

How To Increase Traffic to Your Blog

Here are some methods:

1. Get your site listed in related directories. For example, if your site is about web hosting, do a search using the keywords web hosting directory. From this search, we find a site like this that offers to have you list your site in their directory.

2. Join related forums that allow you to post a link back to your site in your signature file. Using the model train example, you would find these by searching for web hosting forum or web hosting discussion board. In this forum, signature files are allowed since you see links at the bottom of many user’s posts.

Warning: You should post in a meaningful and helpful way for a full month before including your signature file in your profile – joining a forum just to post your signature file is considered spamming. Also, once the signature file is added, it will show up in the bottom of all those meaningful posts you made.
Second Warning: Do not post soliciting visitors to your site – that is generally not liked. You can, however, post a link in context of answering someone’s question if you are a respected member of the forum and the practice is allowed. Just remember that the more meaningful your post is, the more likely it is that someone will take a look at your signature file link and follow it up. Besides getting direct traffic, forum signature file links also help your rankings on some forums.


3. Join Bloglines and get your blog listed in its blog directory. “Claim” your blog – follow the instructions shown on your account page. A note about the “claim code” they give you to verify that you own the blog: Insert it near the beginning of your last post since if your insert it too far down their automated checker may miss it. In fact, place the code after your very first line – that is what I had to do.

4. Join the social bookmarking sites Digg.com, Stumbleupon.com, Delicious.com, and Reddit.com. Submit each of your posts to each of these sites. Search for and install the AddToAny plugin  or Shareholic plugin and have the Add To Any button placed at the bottom of each post and page (see bottom of this page). Not only your visitors can use this but you can also use this to submit your own posts.

5. Create a Facebook Page (you need a Facebook account first), a Google Plus page, and a Twitter page and post a summary of each new post to each of these.  These 3 social networking sites together get more traffic than nearly any search engine! Also, these pages will often show up high in Google search results. Note that you can have Facebook automatically post each update to your Twitter page.

6. Look for opportunities to be a guest writer on other popular blogs or websites related to yours. I have a (now) very popular website that was going nowhere after a full year! Then I wrote an article (with links back to my site) for a well established related site and the result was an amount of traffic even greater than I was getting from Google (at the time). (I wrote a very detailed and informative article by the way) But also, the links in that article helped my Google rankings and so it was not very long after that my Google traffic increased dramatically as well! A way to find such blogs would be to search for blogs related to your topic and identify those with guest posters. You might then have to contact the blog owner. Using the web hosting example, you could search for web hosting guest post – the very first result featured a guest poster. Also, the search for web hostingguest author revealed a bunch of sites with guest authors.
Note: Do not use those same articles you wrote for others on your own site but rather rewrite them completely different – otherwise your own site’s article might be considered as duplicate content by the search engines.

7. Write articles at EzineArticles. This is the most respected article directory and their articles will often be at the top of search results. You are able to include a link back to your site in a “resource” box along with a link in your article. Write good enough articles and others will post them on their site along with the link back to your site. So you get traffic two ways: via search results and from your article being posted on other sites.  Note: Do not use those same articles you wrote for EzineArticles on your own site but rather rewrite them completely to avoid any duplication penalty in the search engines.

8. Trade links with closely related sites. The key here is that the sites must exclusively contain content closely related to your. Also, only trade with sites that trade links exclusively with related sites. Do not trade with sites that will include your link in some massive links directory – it might benefit them but it will be a complete waste of your time. Returning to the web hosting example, a search for web hosting “trade links” and web hosting “add your site” revealed 4 or 5 likely sites to trade with, all top-ranked. Note that often you will be asked to link back to the site.
Or you can get here : Linksmanagement

9. Get your site listed in the major blog directories.

10. Help your site visitors! Be willing to help your visitors with any questions they may have. This is, perhaps, the most powerful way to advertise your blog. You have heard the saying “There is nothing like word of mouth advertising” – this is it. One person helped might tell 5 or 10 others. And, if they have their own blog, Facebook page, or other social networking tool where they list their favorite websites, they are more likely to give you that all-important natural backlink that will help your search rankings. All you need to do here is plaster “Email me if you have questions” links all over your site. People appreciate this type of personal help and attention – make it a priority to give it. As a courtesy, you can ask them to submit your blog to their favorite bookmarking service or ask them to join your Facebook Page.

11. Place social networking add-on buttons  to your site. This allows visitors to easily add your site to the many bookmarking services available.  I use the Shareholic WordPress Plugin on this site (see bottom of each page or post). You would add these to a Google Blogger blog via a gadget. Also, you might want to add a separate Share on FaceBook button since many new Facebook users are not familiar with all the other services and may overlook the Add to Any button.  You can add FaceBook buttons via plugins (WordPress) and gadgets (blogger)  as well. Just search for plugins or widgets using the word facebook.

12. If applicable, submit a link or even create a new page at Wikipedia.org. This can lead to a lot of traffic, but be very careful not to submit links or pages unless they truly add value. For example, if you were to create a very comprehensive web hosting blog you could add an External Link to your blog. You must create an account in Wikipedia in order to edit a page – it is free and  easy to do and you are not obligated in any way after joining. But it is little bit difficult.

13. Create a YouTube videos relating to your blog. These can consist of screenshots or images conveying information with voice added using a mic all put together with Windows Moviemaker.  In your YouTube video description, list the URL of your site first, without the www in the URL and it will automatically be parsed as a live link!

14. Answer questions on Yahoo Answers or Quora. This is easy traffic! Just pick a category related to your blog and include a link back to your site if appropriate. Don’t spam – just answer the questions!

How To Increase Traffic to Your Blog

What is performance marketing?

A Marketing or advertising strategy where the advertiser pays the marketing agencies or affiliates based on performance( lead or sale or click), where affiliate marketing is the major part of Performance Marketing.

Performance Based Marketing Strategy is a win-win opportunity for both Advertiser and Affiliates or Agencies as these campaigns are highly targeted.
As I already said Performance marketing is a mixture of advertising and creativity and is different from traditional advertising where you have to pay upfront and wait for the results which are unpredictable, and here in performance marketing you just have to pay for the successful transaction only.
There are many companies which provide these services, try to make use of them and boost your profits by cutting budgets from traditional advertising.

What is performance marketing

How to Boost Credibility for Sustainability

Today’s consumers are extremely skeptical. That’s because, unfortunately, marketing has become synonymous with dishonesty. No matter what you say, they will be skeptical. This means that it’s extremely important to prove your company’s value in the marketplace today. One of the best ways to do this is to let your satisfied customers do the talking for you in the form of reviews or testimonials.
Reviews/Testimonials
Reviews and testimonials have become big business as of late. Companies like Google, Yelp, Amazon and many others have spent millions of dollars on review systems to help consumers make better buying decisions precisely because they know that 3rd party reviews and testimonials influence a prospective customer much more than what the marketing arm of the company says about its product, service or company.

Forward thinking companies see this opportunity and take every advantage to make the most of it. There are several best practices and considerations.
Create a company policy and system to solicit testimonials from every customer at the point of peak satisfaction (usually after they just purchased is the best time.)
Publish testimonials wherever possible and make sure they are placed in spots where prospective customers are ready to take a next step in the buying decision.
There is a hierarchy of effectiveness of testimonials. The video is by far the most effective, followed by audio and finally written.
When soliciting testimonials, ask customers to touch on the most important factors to a prospective customer.
Monitor online testimonials on 3rd party websites. Respond to negative testimonials promptly to show prospective customers that you are making an effort to maintain customer satisfaction.

Other Credibility Boosters

The most influential another 3rd party “proof elements” to boost your company’s credibility include:
  • Association memberships
  • Awards and community recognition
  • Industry certifications and other credentials
  • Length of time in business
  • Guarantees
  • Trials

Add Value By Educating

Another and maybe the most powerful credibility booster of all is to provide value up front to your prospect before even offering your product or service. And a great low-cost way to do that is by educating your customers. For most companies it’s part of their job description anyway.
Information marketing has been picking up steam since the advent of the information age. Your prospects want and expect you to give them the information they need to help them make an educated buying decision. Herein lies a great opportunity because most companies do a very poor job of educating their customers even at the point of sale. This means that the clients are used to having to do their research. So the company that does the best job of educating prospects long before a purchase decision is reached will have set itself apart from the competition, having the most credibility, higher conversion rates, and higher retention, all other things being equal.

This education can be in the form of a consultation, buying the guide, newsletter, educational video, etc. Whatever makes the most sense in your market. They need to know not only which product or service they should buy and why but also why they should buy it from your company instead of your competitors. This is sales & marketing 101, and most small businesses do an indigent job in this area.
Credibility = Trust = Relationships = Sustainability
Trust is at the heart of all relationships including business relationships, and credibility is a huge factor in building trust. Most small businesses do a destitute job of building credibility so you can quickly capitalize on this opportunity to gain a huge competitive advantage and build a sustainable future for your company by putting into place these systems to build trust and credibility with your customers and prospects
Making business decisions without good information is like going to the casino…the house usually wins, and YOU usually lose! Good information can often mean the difference between making thousands or losing thousands on your marketing campaigns.

Track Results

If you don’t know which of your ads or other marketing tactics are profitable and which aren’t, you will most likely waste lots of money on ineffective marketing. Granted, branding and social media campaigns can be extremely difficult, if not impossible, to measure but there is no reason to guess with most of your marketing.
Track Website Activity
Analytics software such as Google Analytics (free) is helpful and should be on every website. It helps you understand where visitors to your site are coming from and what they’re doing once they get there. So for example, if you’re doing a Facebook campaign designed to drive traffic to your site to make a purchase, Google Analytics will show you how many of your visitors are coming from social media.

Track Email

Email autoresponder services provide analytical data to show how many of your emails are opened, and Google Analytics will show how many site visitors come from emails.
Track Phone Calls
For many businesses, even more, important is tracking phone calls. According to research, 65% of people will call a business before making a purchase. So it doesn’t do you much good to see what’s happening on your site if you don’t know how many of those visitors become customers.
And this goes for all of your marketing efforts. If you have multiple ads, giving each ad its trackable phone number is the easiest way to know without a doubt how many leads and customers each ad is generating.
New Or Existing Customers?
For some businesses, getting new customers is the lifeblood of their business whereas repeat business is the crux of other companies. So make sure you track how many new clients and how many repeat customers a campaign or ad brings in to understand the full value. New customers will have a higher lifetime value than existing customers but new customers almost always cost a lot more to acquire.
Tracking is Profitable
Once you have a handle on which ads and campaigns are profitable and which aren’t, you will know which ones need to be improved or dropped altogether most likely saving you thousands of dollars a year. It might seem a daunting challenge to keep up on all of these “statistics”, but I assure you it will be one of the most valuable investments you can make if you rely on advertising and marketing to keep your business profitable and growing

Performance Marketing and Credibility Boost for Success in Online Business

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