How to promote your website –
Promoting your website is very important to get traffic to your
website, SEO is not only the way to drive traffic, there are many ways
available online through which you can get exposure to your business
website, it just depends on how you use to drive traffic to your
blog/website, know the most effective to promote your websites online
Advertising Networks -How to promote your website
In
this competitive world , it takes time to get traffic from your
targeted keyword if you approach SEO ; To get traffic faster, you need
start advertising Campaigns online. There are a variety of campaigns
available online as per your requirement.
Based on the typical old marketing formula ” When customers are not coming to you, you have to go where the customers are ”
People general use Search Engines , Social Networking Websites and Videos and Games and other websites.
Major
Search Engines Like Google, Bing, Yahoo provide Advertising opportunity
for the merchants like you on Networks like Adwords, Bing Ads. They
provide few options for your ad campaigns, the ads will be seen on
search results and also on partner websites in the form of links and
banners. Adwords have Video ads option too on famous video website
Youtube.
There are other networks too which offer advertisements ,
Like Infolinks, Kontera, Bidvertiser but they have not much reach as
the above networks. These ad networking companies show your ads on
partner websites in the form of links and Banners.
And Second One
where people are engaged online are social networking sites. So these
Website too offer advertising options to promote your website. You can
promote your website or blog on Facebook and Twitter ads Reddit ads and
etc.
You can promote your websites on mobile ads too, basically
these ads are inbuilt with mobile applications. Mobile ads are mainly
used to promote your business apps through advertisement on other
utility apps and games
Find a right keyword for your
business and effectively campaigning them on these advertising networks
will drive massive traffic in a limited budget.
Good thing is that
these Advertising Networks encourage new users by providing some
Coupons and Free Credits at the time of Registration.
Google Adwords, Bing Ads and Facebook Ads gives upto $50 Free for your first campaign with some conditions.
So If you have some budget and want to gain some exposure immediately , go for Advertising to get traffic to your blog/website.
Note : If have Services or Products to sell, you can adopt
Affiliate
program on your website, where the other webmasters sell your services
or products on behalf of you and take a commission.
Blogging – How to promote your website
Every Company maintains a Blog and mostly a sub-domain to your website. Eg :
domainname.com/blog .Every
company must contain a blog not only to get traffic for your website ,
but also to get a trust and build a brand among the customers.
Each
company provides details on “how to ” issues of the product or service
your business related to. For example, a webhosting company writes
articles on how to setup websites and Scripts on their servers and
settings and shows their users some help tools and services and their
uses . Even though you have Live support through chat, a blog helps the
users to find out manually without your help which makes easier to
understand.
The most important thing to have blog is to drive traffic from search engines by writing articles and working on its SEO .
Also consider Blogengage.com
Classified Ads – How to promote your website
Classified
ads are the typical short length ads that you generally see newspapers
with the title , short description and contact details. The same type of
ads you may see online too. There are many websites that offer
classified ads and most interesting part of it is , its free of cost.
But , the premium ads have more exposure than the free.
Craiglist ,
Vivastreet and Locanto are on the famous in this field. Coming to India
its, OLX, Quickr, Sulekha and many hundreds of websites are waiting to
post your ads , Just be sure about your targeting region and field and
make an attractive classified ad .
Directory Submission -How to promote your website
A
website especially a business website must be list in Top business
directories, which not only gains traffic but also increases your Domain Authority which is important to rank top in search engines.
Here are the list of Top Business Directories that your site must be listed .
- Google places for Business
- Bing Places for Business
- Yahoo Local Listing
- Dmoz
- Yelp
- Yellowpages
- Whitepages
- Superpages
- Yellowbook
- Manta
- CitySearch
- Mapquest
- Local
- Foursquare business listings
- Hotfrog
And there are many local business directories which helps you in increases your website impact when you do Local SEO.
For example Couple of Top Business directories which gains you online and offline traffic are
Justdial and
Askme
So,
if you want to gain some traffic along with some Domain Authority and
Brand Trust , submit your website to Top directories global and local
according to your requirement.
Email Marketing - How to promote your website
Email marketing is my favorite way to promote your business website online. Once you got enough subscribers to your email
list, with a Quality and professional email campaigns you can generate
enormous amount of web traffic without any SEO and Paid Campaigns.
More
than 25% budget of many companies are allocated to Email Marketing
Campaigns , because of its highly targeted nature and quick response for
your campaigns.
At starting of your business , you may opt Paid
advertising campaigns to get exposure, by using Adwords or Bing ads ,
when you get the visitors from your paid campaign, you never want to
lose these customers, so in order to make them your subscriber, you need
to offer them some attractive things like gift vouchers or Discount
coupons and make them as you readers using some exit intent popup plugins, and after building some amount of email list, with effective email marketing strategies you get the results and conversions what you expected .
Facebook ,Forums – How to promote your website
Facebook
is one of the most popular social networking websites in the world, and
millions of users are online every minute all over the world. The
second best platform for advertising your website after Adwords.
Ways to promote your website on Facebook :
- Create
a Facebook page for your website or brand. (Title of the page must be
your website name or your primary keyword). If you take the title as
your primary keyword, there are chance of getting organic likes, For Eg:
Facebook.com/HealthInsurance. Though it is difficult to get , as all
these pages are already created, try for the alternatives.
- Creating
Facebook Groups , and engaging members with interesting topics and
being active on these groups gives you a chance of getting free
exposures to your website. For Instance, you have to pay atleast $$ to
get 1000-10000 impressions on other advertising networks. But if you
have min.of 5000 members or followers on your Facebook page or Group, a
Single share can reach 5000 members without spending money and it can be
unlimited if these people like or share that link.
- Facebook Ads
, As already said Facebook offers advertising your website on it. It
can give up to $50 Coupon to start your advertisement campaign on
Facebook.And Facebook also have different types of promotional ads, you
have to choose the best option for your website. You can advertise your
Facebook page as per your demographic and Geographic requirements. And
if your page have a viral and attractive topic, then you can get more
customers with less budget . There are also Cost per click and Cost per
Mile impressions Type of ads available on Facebook Ads.
The most profitable way in a less budget to promote your website is through Facebook.
Website
promotion through Forum gives you not only the exposure to your brand ,
but also Domain Authority to your website which increases the ranking
factor in search engines. Register on Popular niche forums and try to
solve or raise Questions regarding your niche type and get exposure, the
signatures at the bottom of each post gives you valuable backlinks
which increases Domain authority of your web page.
Giveaways – How to promote your website
Giveaways
are contest based strategy where you will offer your visitors some
valuable thing or services and in return they have to share your website
on social networking website or subscribe to your website.
This
kind of strategy gives you maximum exposure with the help of you
visitors. But, when you conduct a giveaway, you must take care that the
thing or service you are providing to the winner is attractive or
valuable, and never never lose the trust of the visitors by dropping the
giveaway in the middle or not providing the Service/Reward that you
assured to give the winner.
There are many scripts and online
applications that you can use to conduct these Giveaways to promote your
website. You will see two types of services , free and paid versions.
Free
apps provide the same features as the paid one , but they are limited
options on free versions. If you are a beginner you can choose free
versions to get knowledge on it. But for business purposes, Paid ones
are better as they have unlimited usage and many options that will get
more exposures.
Few online Giveaway service providers are given below.
- rafflecopter – pretty famous in this field
- promosimple
- Punchtab
- Wildfire
- Viralsweep and many more…
Giveaway promotional strategy is also a nice way to get exposure for your website.
Hashtags – How to promote your website
Hash
tags are used on your messages posted on social media networks, a word
or phrase preceded by a # symbol are called hash tags.
Generally
these are keywords related to your message or trending related keywords
on social networking websites like Google+ , Facebook, Instagram,
Twitter and VK .
Using of these hash tags will make your message indexed by social networking site and make searchable to other users .
Always
use popular or trending hash tags with your message to get max.
exposure of microblogging websites. For example, in a world cup season,
#WC2015 hash tag trends for a month or more , now if your product or
service is related to this event, then you must use this strategy to
promote your website. For Eg : You website Sell a product like LED
Televisions, your message should look like this ” This world cup season
#WC2015 enjoy the matches on a HD Screen , Buy xxx TV just for $$$”
Try to use one or two related hash tags in your messages , don’t stuff all the available trending hashtags.
Instagram -Infographics- Imgur – Image SEO – How to promote your website
A
personal research of mine convinced me that images attracts more than
text, The posts with attractive images have more reach than the posts
with low quality images or no images.
Do spent some time on
creating attractive images which ad more impact to your content. Below
are the Listed ways to promote your website through images,
- Instagram
- Infographics
- Imgur
- Image SEO
Instagram is very popular on mobile , you can use this platform to promote your website which has millions of active users .
Infographics
is my favorite way to promote , generally infographics are visual
presentation of your data or research or strategies. Always the visual
presentation makes the complex things to understand easily. Make some
infographics on your researches or case studies using the follow online
tools, get a copyright label of your website below and that can be
available to share on other websites , if your information is unique and
attractive, then it will be shared and your website will get promoted .
Few Infographics tools available online
- piktochart
- easel.ly
- venngage
- infogr.am
- visual.ly and many other services are available online
Image
SEO, most of them forget to optimize their images , you can get more
traffic through image sources and search engine images .If you create
your own image and get copyrighted, then you can get a link and traffic
from other websites that uses your image.
Jumptags – How to promote your website
Jumptags
is a Web 2.0 bookmarking website where you can bookmark your web pages,
rss feeds , photos, videos , html and skype. Jumptags website ranks
among the 25k in the world according to alexa. So, we can use this
service to promote your website or other services here which can give
you more traffic.
As other other bookmarking websites, this site
also increase your domain authority which helps you to rank better on
search engines.
So start bookmarking your webpages and videos here to get exposure.
Note : At present public jumptags are disabled, Hope it will retain its services soon.
Klinkk – How to promote your website
Klinkk is a blogging community where your content is shared , voted and promoted by other bloggers if your content is attractive and unique.
Get Traffic from Klinkk to your website, its free to register. Signup get new connections, share your content and promote .
This
blogging community not only gives the exposure and traffic but also
valuable links that can improve your domain authority which have impact
on your search engine rankings.
LinkedIn – Best way to promote your services and products
LinkedIn
got more than 200 million users worldwide, and its a best place to
promote your business services among the professionals and other
business persons. It gives you more exposure worldwide on you niche and
may give you more opportunities to expand your business.
Just
create your company profile and personal profile, Get related
connections and focus on joining related groups and try to be active.
Share your blog posts and content on LinkedIn with other connections and groups and get exposure for your brand or website.
Remember,
a Quality content with Attractive Titles and Eye Catching images will
get more shares and likes which will bring you massive traffic. Focus on
these things even its a time taking process.